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ADOPT A POWERSELLER
PowerSellers are some of the most well-respected and busiest eBayers.
By definition they sell a lot, that's what makes them PowerSellers.
Consistent volume sales, positive feedback, and eBay policy compliance
are what qualifies an eBayer for PowerSeller status.
But just because a seller sells a lot and follows the rules does not a
successful entrepreneur make. For instance consider a PowerSeller who
sells clothing:
- She would
have to sell plenty of blouses to reach even $1000 in sales per month
for three consecutive months (a requirement to become a PowerSeller).
- Her
margins selling low priced items of clothing would no doubt be razor
thin. There would be many pressures pushing down profit margins:
competition, eBay fees, shipping costs, etc.
- She would
have to spend a good portion of her time on customer service: listing
items for sale, answering questions, and shipping merchandise.
- Her
feedback score would be vulnerable because of the sheer number of
transactions she completes.
Is this a
good business model? I don't think it is. And I would argue that there
are many more PowerSellers struggling to make a profit, let alone a
living, than you think.
Many too many PowerSellers struggle under the conditions I just
mentioned. Even under these conditions there are substantial profits to
be had when a comprehensive strategy is implemented. Unfortunately far
too many PowerSellers:
- Do not
have a comprehensive business strategy.
- Have no
back end sales program.
- Do not
leverage the About Me page. In fact many PowerSellers do not even have
an About Me page. (Too busy shipping blouses no doubt.)
- Do not
properly optimize many of the tools and opportunities made available on
eBay.
- Do not
maximize selling opportunities with current customers.
- Do not
make the most of auction visitors who decide not to bid.
Now, this
is where you come in. With a solid understanding of business strategy,
marketing, and eBay you can bring a new, more profitable point of view
to PowerSellers. You can provide consulting to hardworking
entrepreneurs who would greatly benefit from simple adjustments to
their business plans.
You do not have to be an expert in all things eBay to provide valuable
help to PowerSellers. You only need to be able to implement and execute
specific techniques well: techniques that will complement and enhance
what the PowerSeller already does.
If you have already engineered a successful business model on eBay or
elsewhere, consider offering to help eBayers implement your approach.
If you are not yet capitalizing on a successful and/or unique business
model, I strongly urge you to learn effective techniques and
begin
putting them to work for you and others.
Here
are a few resources I recommend to get you started. There are numerous
business models and unique strategies taught in these books. NOTE: Jim
Cockrum offers special pricing when all three resources are purchased
together. Click on the order button on either of the first two sales
pages to see
the discount offer.
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